Online retailer, is seeking an experienced and knowledgeable brand marketer
This position will work to strengthen the company brand and spread brand awareness.
Gain an understanding of company’s goals and visions.
Conceptualize brand direction for various company brands and products.
Oversee in-house staff and approve work projects.
Organize marketing campaigns.
Conduct research into targeted audiences as well as different marketing mediums and select ideal methods for the presentation of each campaign.
Organize campaigns in various formats including print, web, social media, broadcast.
Approve materials from copywriters, video editors, etc.
Monitor company's social media accounts, approve posts, and interact with customers as applicable.
Work closely with in-house staff and external resources to ensure optimal campaign effectiveness and presentation.
Oversee and assist with Google analytics administration.
Consistently monitor market trends and incorporate new solutions to marketing practices.
Analyze the effectiveness of existing campaigns and incorporate results in future efforts.
3 years of in-depth marketing/branding experience.
Capable of conceptualizing creative campaigns.
Capable of organizing the fulfillment of campaigns from design to final rollout.
Capable of conducting detailed research and analysis.
Understanding of e-Commerce and Sales.
Highly motivated and detail oriented.
Excellent interpersonal and communication skills.
Location: Central, NJ